O2 - Trip
O2 - Trip
This is one of those Personalised Video things, where content like smartphone model suggestions (ranging from Samsung to Huawei) as well as user preference (fitness, film, photography etc.) changes according who receives it and what data has been available for O2. There are several data points, both in the voice over and on the screens.
This meant that Joseph Fiennes who did the VO, had to read out around 1500 different lines and variations - names, models and travel destinations, with the same intonation. This is the short version.
Models were built by Asylum, we shot at Clapham Road for a few days. Thanks to Malcolm Hadley, Danny Murphy for shooting and Motion Control respectively, VCCP, Nvizible, Greta, Brad and everyone else. Apart from what’s on the screens, what you see is almost entirely built by hand, captured in camera and composited, no 3D whatsoever. Not sure if that’s impressive or not, but I have proof of that happening.